Garamond

French publisher and master type face designer Claude Garamond (1480-1561) knew his job well, everything from type setting to book binding. The type face named after him is an old style serif with top serifs slanting downward as well as long extenders. This highly readable font is fluid, consistent, and eco-friendly. Garamond was the font of the French royal court and has inspired many other type designs that came later but still pay tribute in name.